How to Use Google Trends - Having a website with lots of visitors is the dream of every blogger. Unfortunately, getting a lot of visitors is not easy. Often times after creating content that we think is interesting, it turns out that website visitors don't go up either.
This could be due to the wrong topic or keyword. On this occasion, we will discuss how to use Google Trends and what information can be obtained through Google Trends.
What is Google Trends?
Google actually already provides various services that can be used to do keyword research that is often used. This service is especially for marketers who want to know Google search data so they can create interesting content.
The program is called, Google Trends. Google Trends itself was first released in 2006 and is still being developed. Google Trends is a Google service that has interesting and quite complete functions and features, able to display topics that are being discussed, compare performance between keywords, search for frequently used keywords, display that is simple and easy to understand.
In addition, you can use Google Trends for free. This service is able to provide information about what people are looking for in search engines Google Search.
How to Use Google Trends
Finding keywords and content ideas using Google Trends is actually quite easy. But so that it doesn't get complicated, before you use Google Trends, it's a good idea to first determine what kind of topic you want to take and analyze.
Determining the topic early can focus you on finding information that matches the topic you want to search for. After you decide on a topic, you can use the recommendations below to determine the keywords to promote your website.
Open Google Trends with a Google account
If you already have a Google account, you only need to open the Google Trends page. At the beginning of this section, you will see a sample display of the map search results based on certain keywords. At the bottom, you will see keywords that have increased.
On the same page, you can also see buttons for filtering topics by country, time, category, and type of search. You can also get information on the most popular keywords that are searched for each day.
How to Search for Keywords in Google Trends
After reading the first point above, you already know some of the basic functions of Google Trends. To be able to search for any keywords related to the topic you are looking for, you can type into the 'Enter a Search Term or a Topic' or 'Add a Search Term' column.
For example, you can use a word that you want to search for. In the first table you will see a graph of the trends in users searching using the word you searched for over the past year. The graph uses data based on countries according to your location. But you can also adjust the scope of data collection as needed.
You need to know that the numbers shown by Google search (0-100) are not the number of users who search for that keyword. That is the number of estimated users who search using the keyword you are looking for.
After the graph, at the bottom you can see the distribution of what interests users are looking for using the keywords you are looking for by region. The blue color shows the results of searches made in that area, while the light blue shows fewer areas.
It is possible that there are areas that are not colored that continue to search, but because there are too few colors, Google Trends does not provide a color. At the bottom is the section that most informs you. In this section you can find topics and queries (keyword suggestions) on matters related to the keywords you are looking for.
Use of Google Trends to Compare Keywords
It's easy to get some potential keywords from Google Trends, but the questionable is whether these keywords are better than other potential keywords?
And luckily you can compare it directly. Google Trend has a comparison feature that tries to compare keywords even up to five keywords. This feature gives you search-level comparisons such as keywords in graphs, maps of the region, and relevant queries.
You can also filter by location, time of day, category and type of search. Google Trend provides download and embed options, so you can share them directly.
How to Use Specific Search
Google Trend can not only be used as a search level analyzer on Google Search. You can analyze anything that is mostly searched for on other Google platforms, such as Youtube. This feature can be accessed on the same page.
An example of how to use it is when you click YouTube, Google Trends will automatically change the graphic display to search data from Youtube.
Even if you use the same keywords, the search graphs on Google Search and Youtube will definitely show different results, because they are two different services, and also people are more likely to search on Youtube than on Google Search.
Apart from using Youtube Search, you can also search for other searches, for example Image Search, News Search, and Google Shopping.
Predicting Future Trends
Google Trend is able to provide fairly complete information. The information you get from Google Trend can be used to create interesting content according to the keywords. Of course this raises a sense of optimism that it will be able to occupy the top position of search results.
However, it won't be that easy. The problem lies not in how to create content, but rather how you view the data that has been obtained from Google Trends.
Also keep in mind that not only are you using Google Trends as an analyst, but competitors, bloggers, adsense searchers, and so on can also use Google Trends. This makes the data you get the same as the data they get. However, there are things you should know.
That not everyone can read the data correctly. When all users analyze the same data, the results are likely to vary. The best way to address this is with wisdom in managing data. There are a few suggestions that you might find useful:
- Identify trends that match your targeted country or category.
- Please compare the phrases that have the same meaning.
- Look at the chart. If the graph is getting higher, it is possible that the future trend will continue to rise. However you need to be careful and stay careful about this. Because it could be a temporary uptrend.
Finding Insights on the "Top Chart"
The Top Chart is something different from the trends that most people see. This feature can be called the 99 content that is being discussed on Google. You will see trending topics across a wide variety of categories. For example, the most popular game to date is PUBG.
On the Top Chart you will find information that the PUBG game is more dominant in the conversation compared to other games, such as FIFA .. However, please also note that all of these things depend on the context.
Trend Cycle as a Product Promoter
If the previous point has discussed a little how the context affects the number of searches. Through context, you can see if there is a cycle going on. The cycle in question is like when someone will search for keywords at certain times.
This can be used to offer products related to trending keywords. The trick is to write content relevant to these keywords.
Even though Google Trends has changed a lot over time, the basic function is pretty much the same. There are many interesting insights from the data that you get.
But still, in the end, it's analytical skills that can determine how your content works. Hopefully this article helps you understand Google Trends. And enjoy using it.