Twitter marketing? Why not ! Here's a smart strategy with easy explanations for even beginners! After declining somewhat in the last few times, Twitter is back in popularity in Indonesia.
In 2020, Twitter is widely used, even in voicing the opinions of its users. Then it could just go through Twitter marketing can increase your business.
Potential of Twitter Marketing
Compared to other popular social media such as Instagram and Facebook, Twitter has a unique way to attract potential customers to you. With easy and simple features, Twitter's online marketing prioritizes your engagement with potential customers.
Even though it sounds trivial, it turns out that personal communication between business owners and potential customers plays an important role. At least 33% potential customers interact with a business via Twitter before deciding to make a purchase.
In addition, Twitter marketing has advantages over marketing on other popular social media. Twitter marketing is considered to be more effective than television advertising during live broadcasts.
This is because many watch live broadcasts while commenting on Twitter. On the other hand, as many as 31% users admit that it is easier to remember what's on Twitter than through regular search engines. Of course this will be beneficial for business brand awareness.
Another good news is that Twitter is quite friendly for its new users. You don't have to bother building a reputation by buying followers like on Instagram.
The features on Twitter allow you to get exposure in various ways, the ways you can do are who to follow, promoted tweets, retweets, tweet replies, hashtags, tweet conversations, and follow accounts.
Smart Twitter Marketing Strategy
We have summarized the smart strategies for getting started with marketing on Twitter. The method of marketing on Twitter that we recommend is not only about visual appearance, but also other technical and creative things.
The first smart strategy in Twitter marketing is the view of the profile, which is an important part that needs attention. Like people, profile is the face of your business. That part is what is first seen and determines the reputation of your business.
The next Twitter Marketing strategy is equally important. Make sure you choose the right username and match your business name. The difference in username and business name can cause your potential customers to be confused.
If possible, choose a short username. That way, you will save the character of the tweet. Short usernames also tend to be easy to remember in tweets.
Use your business logo as a Twitter profile picture. This is the easiest way to increase the branding and reputation of your business and is an important part of twitter marketing.
If you are a public figure, blogger, or content creator, you have another alternative by posting a profile photo with a clear and clear background. This kind of photo will make you look professional.
Remember, don't leave your profile header image blank. This is very strategic to increase brand awareness. There are several options that can be done to use the header image. You can use this section to strengthen your business reputation by showcasing awards and achievements, promotions and the latest products.
The next strategy is to maximize the bio on Twitter. Bio is a form of your introduction to consumers. So, don't carelessly fill in this section. In writing your bio, you should focus on introducing your business and what you do. This kind of bio is versatile and can be easily understood by consumers.
Some Examples of Twitter Marketing
Some of the examples of twitter marketing we describe below are simple and easy to understand even for beginners, in order to be able to provide direct benefits to readers.
Tweet at the right time
If you want your tweets to reach as many consumers as possible. This means you need to pay attention to the right time to publish a tweet. You can get used to being active in the morning, afternoon, and evening. These times are ideal when consumers spend time on the road to go to school or work and take their lunch break.
Get the most out of features
Twitter is not just content with text. There are various kinds of features that you can combine in your tweets.
Adding an image to a tweet can add 150% of possibility to be retweeted. So, if you want to expand the reach of a tweet, make sure to add an image to the tweet. There are two ways of combining images to tweets.
First, add an image as an illustration of the content.
Second, making some pictures like a serial. This method can be used when you have long content, but don't want to publish it in text only.
If engagement is what you're after, adding video to your tweet will increase it up to 10 times. Steal consumers' attention by showing interesting things, it could be movement or activity, close-up videos, and intriguing visuals. And don't forget to include your business logo and those of you.
Polls are a strategic way to build engagement as well as seek insights about your customers.
Use conversational language
The essence of Twitter is engagement. So it is important for you to make the language used as natural as possible, like speaking. The easiest way to provoke interaction is to ask questions. It should be noted, you should avoid asking questions whose answers are limited to yes or no.
Twitter users usually do not respond to such a question format. So is the case with monologue or too rigid tweets. Such a style will only make your followers hesitate to respond to your tweet.
The hashtag will make it easier for your tweets to be found by Twitter users who haven't followed you. So, make sure to always include a hashtag in your tweet. You can create custom hashtags according to your brand or keep up with trending on Twitter. However, make sure you only add two hashtags to the tweet. This number will increase tweet engagement by up to 21% compared to tweets with lots of hashtags.
Follow the latest trends
A viral conversation trend is a pretty smooth way to promote your business. You can introduce your business to Twitter users who have not followed your account.
Caption is certainly no less important in Twitter. Especially if you share videos or content from another web. Captions are able to provide context to the content that is shared. This section also helps consumers to decide whether to click on your content or not. If you share content from your own website, we recommend that you fill in the meta description at the bottom of the title creatively.
Interaction with influencers
Interacting with influencers is a strategic way to gain exposure on Twitter. Influencers have a large following. However, what is equally important is the willingness of followers to follow what influencers recommend.
So, not only get exposure but also leads to your business. if you have enough capital, working with influencers can be the right option. You can also promise a number of benefits to influencers so that they are willing to promote your business.
Twitter Ads is a quick solution if you have a marketing target. Whether to get additional followers, website visitors, engagement or other conversions and so on. You can also target Twitter users with the right digital interests and behaviors.
That way, efforts to promote your business will run effectively. Meanwhile, the costs incurred can be adjusted according to the capital you have to do marketing via Twitter.
Promotion of your business on Twitter is not a difficult thing. But with a suitable strategy, you can get satisfactory business results more effectively and efficiently.
Thus we summarize this article, hopefully the smart twitter marketing strategies we compiled can help you design attractive promotions. Good luck!